If you are a young designer planning to start selling your products online, or an already established fashion brand just venturing online, it can be difficult to know where to start. Selling fashion via a website and mobile is a very different proposition to buying in store.
There are plenty advantages in selling online. Here are some top tips to get you started
1. You buy what you see
Fashion is all about image, and images should be at the heart of your online shopping experience. you need to replace all the traditional means of a making a buying decision with visually appealing product pictures. if you can make a short video, it will make it even easier for your customer to get a feel for your products. A video lookbook could be very helpful.